Rhuigi Villaseñor is a Filipino-born and American-raised fashion designer and social media celebrity. He is best known as the founder and owner of Rhude, a luxury ready-to-wear brand.
Rhuigi was born in Manila, Philippines, and brought up in LA, California, US. He moved to LA at the age of 11 along with his family. He went to a local school and completed his education. Being fond of fashion and love for clothes ever since a child, at a young age, he designed a cotton t-shirt printed with a black and white paisley bandana pattern, which was sold for $200.