A businessman with a plan, Jerry Becerra set out with the goal to make people feel good about solar through his company, SolarTrueUp.com. Growing their brand organically, Becerra notes a lot of their growth has come from a general increase in the demand for solar products.
He also puts a lot of faith into his team, and credits much of SolarTrueUp.com’s success to their hard work, and knows the mutual relationship he has with his employees to reward their efforts and help them progress in their careers. He states: